Microsoft is also looking to scale Xbox Store to mobile in order to attract gamers on another platform. A recent report from AppsFlyer indicated a threefold Apple Search Ads share growth. On the other side of the coin, Play Store saw a revenue decline of 11%.Īlthough the difference in revenue can be attributed to regional differences between platforms, it’s safe to say that the mobile app climate has changed significantly since Apple’s privacy updates. The platform amassed $64.9 billion on in-app purchases, which is 3% more in a year-over-year comparison. The download total has also decreased by 1.6 billion compared to the first three quarters of 2021.ĭata received from Sensor Tower, Statista, and TechCrunch indicated Apple’s App Store grew at its slowest rate in years. However, year-over-year download numbers saw a decrease of 1.5 billion for Play Store. Google Play Store amassed over 82 billion downloads, almost three and a half times more than App Store. The download counts painted a different picture, as App Store reached 24.1 billion installs in the first three quarters of 2022, which remains unchanged compared to last year. Related: Half of iOS and two-thirds of Google Play spending comes from games According to the information provided by Sports Lens, App Store has brought in $65 billion in revenue. New data has revealed that Apple’s App Store has doubled Google Play’s revenue in the first three quarters of 2022.
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